Midlife is not a crisis; it’s a choice.

You are what you do. 

I’m a storyteller and motivator. I write about traversing midlife, mental health, wellness, and personal motivation - what I call showing up and showing out.  

My aim is to rewrite the midlife narrative by sharing my personal experiences of growing older and wiser. I don’t have it all figured out yet, but I’m getting there, and that is the adventure - the journey to self through intentional living. 

Midlife is not a crisis; it's a choice. Embrace your badassery. Read stories to inspire & motivate you to #LiveOnPurpose.

As midlife women, we are not defined by our empty nest, our career(s), our life partner, or the body image we strive to maintain. And yet, although this later in life realization is empowering and exciting, it’s also chock full of anxiety and indecision.

I say, let’s decide to live on purpose - to choose how our stories evolve by actively showing up every day, even on the days when we’d rather stay in bed with the covers pulled over our heads.

Real. Talk. Matters.

Show me a candy-coated midlife, and I’m gonna call bullshit. All of the positive self-talk in the world won’t change the fact that sometimes midlife sucks. 

On the good days, we’ll celebrate the wins. On the bad days, we’ll celebrate the wins, but we also won’t be afraid to keep 👏🏾 it 👏🏾 real 👏🏾 and keep it moving.

At least that is my intention. 

“Intentions without commitment are just empty wishes.” - jh

I promise to give you my truth and I hope along the way we can chat about yours too so feel free to leave me a comment, shoot me an email or tweet at me

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Here’s what you can expect:

My midlife musings & mayhem - Free essays (my personal reflections and stories) sent to your inbox 1-2 times per month.

#RealTalk - Free newsletter-like personal letters sent to your inbox twice a month.

  • Brief insights about life, living, transitions, and reinvention.

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  • Blog post recaps.

Note: When you join the email list, you’ll automatically get added to the free list, and new posts go directly to your inbox.

GAWWLOP VIP members-only posts - For only $5/mo (or $30/year), paid subscribers receive ALL posts, podcasts, and exclusive downloads via email twice a month plus:

  • Access to a bad-ass gals community and private Facebook group.

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  • Real talk motivation and inspiration - How to #LiveOnPurpose.

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  • GAWWLOP swag and other bad-ass stuff.

What the heck is a GAWWLOP?

I’m so glad you asked. GAWWLOP - Grown-Ass Women Who Live On Purpose.

What folks are saying:

“Jae writes on topics that not only appeal to me - but trigger thoughtful conversations and questions. Her stories always draw you in and leave you with a message you may not have known you were looking for.” - Carrie

“ Jae is the epitome of what it's like when women use the phrase; Women EMPOWER women.” - Angela

“Jae comes into the media landscape with a wealth of knowledge, experience, and passion. She draws from her personal work and life to give a storytelling experience that hardly leaves the reader unfazed. She's a kind writer whose words seep in humanity and love.” - Kamga

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Catch up on what you’ve missed. Read the blog.

Who is this bald chick?

I’m Jae Hermann.

I survived Breast Implant Illness.

I’m a serial entrepreneur. I launched several successful businesses during my professional career - jewelry design, media production, publishing, and brand marketing. I also had a stint as a journalist/blogger, fashion model, and actress. 

I live my truth and wholeheartedly believe in doing the right thing even when it hurts, figuratively, of course.

Most importantly, I’m learning not to take myself and this crazy world we live in too seriously - other than global warming because that’s serious. 

I live in the PNW with my hubs and fur-babies.

Still want to know more?

I am a proud HSP INFJ OCD Empath who geeks out on sci-fi action movies.

Other specialties: Singing off-key, seeing auras, DIY beauty products & cleaning supplies, Googling (it’s a verb now), organizing chaos (my Superpower), dog training, meal-hacking...there’s more. Wait for it.

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I also have a “day job”. When I’m not writing and blogging, I help entrepreneurs and small business owners with marketing and project management. Read my professional creds on LinkedIn, or let’s get right to it, work with me.

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