Midlife is not a crisis; it’s a choice.

As midlife women, we are not defined by our empty nest, our career(s), our life partner, or the body image we strive to maintain. And yet, although this later in life realization is empowering and exciting, it’s also chock full of anxiety and indecision.

I say, let’s decide to live on purpose - to choose how our stories evolve by actively showing up every day. We need to show up even on the days when we’d rather stay in bed with the covers pulled over our heads.

You are what you do. I say, show up and show out.

Intentional living in midlife involves being unafraid to embrace badassery and committing to live on your terms.

My midlife will be ripe with real talk about aging, career reinvention, and life transitions. I’m going to share it all - the good, the bad, the ugly, all of it.

Here is where we:

  • gain clarity.

  • build confidence.

  • & rewrite the midlife narrative.

Midlife is not a crisis; it's a choice. Embrace your badassery.

Real. Talk. Matters.

Let's be honest. There will be times when midlife is not pretty. Show me a candy-coated midlife, and I’m gonna call bullsh*t. All of the positive self-talk in the world won’t change the fact that sometimes midlife sucks. 

We contend with a host of physical and emotional changes that will often make you want to lose your sh*t.

On the good days, we’ll celebrate the wins. On the bad days, we’ll celebrate the wins, and we won’t be afraid to keep 👏🏾 it 👏🏾 real 👏🏾 and keep it moving.

At least that is my intention. 

“Intentions without commitment are just empty wishes.” - jh

I'm sharing my stories, and I want to help you tell yours too. I'm on a mission to help women rewrite society's notion of midlife.

As we travel this road, I promise to give you my truth and I hope along the way we can chat about yours too. Please share with me, leave me a comment, shoot me an email or tweet at me

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You can also expect a personal essay - my midlife musings, 1-2 times per month.

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  • Motivation and inspiration to #LiveOnPurpose.

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Who is this bald chick?

I’m Jae Hermann. I’m a motivational storyteller and business consultant specializing in personal development and digital marketing.

I write about content marketing, traversing midlife, mental health, wellness, and personal motivation.

I survived Breast Implant Illness.

I’m a serial entrepreneur. I launched several successful businesses during my professional career - jewelry design, media production, publishing, and brand marketing. I also had a stint as a journalist/blogger, fashion model, and actress. 

I live my truth and wholeheartedly believe in doing the right thing even when it hurts, figuratively, of course.

Most importantly, I’m learning not to take myself and this crazy world we live in too seriously - other than global warming because that’s serious. 

I live in the PNW with my hubs and fur-babies.

Still want to know more?

I am a proud HSP INFJ OCD Empath who geeks out on sci-fi action movies.

Other specialties: Singing off-key, seeing auras, DIY beauty products & cleaning supplies, Googling (it’s a verb now), organizing chaos (my Superpower), dog training, meal-hacking...there’s more. Wait for it.

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Got questions?

Email: holla [at] jaehermann [dot] com.

Wait, there’s more! Work with me.

  • Do you have a new biz or side hustle idea but are unsure of where to start?

  • Do you have a love of words and want to share your writing but don’t know where to begin?

  • Or are you looking for someone to hold you accountable and give you some kick-in-the-arse motivation with your marketing?

We should chat. Schedule a time with me and we’ll work something out.

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